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## What Is ZoomInfo?

ZoomInfo is the go-to-market intelligence platform that arms sales, marketing, operations, and talent teams with real-time, trusted B2B data and software. It functions as an all-in-one operating system, uniting every step of the revenue cycle—from lead discovery and prospect engagement to analytics and data orchestration.

At its core, ZoomInfo helps businesses:

• Identify and reach ideal buyer personas with pinpoint accuracy.
• Automate outreach across email, phone, chat, and web to boost conversions.
• Streamline data management, ensuring every team works from a single source of truth.

Whether you’re a sales rep hunting quotas, a marketer driving ABM campaigns, or an operations expert keeping data fresh, ZoomInfo centralizes all your go-to-market activities in one place—so you can win faster and smarter.

## Features

ZoomInfo’s feature set is vast, but here’s a deep dive into the standout capabilities that set it apart.

### Unlock Insights

Leverage real-time market intelligence and firmographic, technographic, and intent data to pinpoint prospects who are primed to buy.

• Advanced filtering: Narrow down contacts by industry, company size, funding rounds, and more.
• Intent signals: See which companies are actively researching your solution category online.
• Custom alerts: Get notified when a target account hires new decision-makers or raises capital.

### Engage Customers

Unify sales and marketing engagement in a single platform to deliver personalized campaigns at scale.

• Multichannel automation: Orchestrate drip campaigns across email, phone, chat, and social.
• Sequence builder: Design and refine automated touchpoint cadences for different buyer personas.
• Performance analytics: Track open rates, reply rates, and conversion metrics in real time.

### Win Faster

Automate repetitive tasks across your tech stack so your team spends more time selling and less time toggling apps.

• CRM sync: Bi-directional integrations with Salesforce, HubSpot, and Microsoft Dynamics.
• Playbooks: Pre-built templates for common outreach scenarios to accelerate ramp-up.
• Workflow automation: Trigger actions based on prospect behavior—for example, send a follow-up call reminder after a click.

### ZoomInfo Copilot

Your AI-driven sales companion designed to turbocharge productivity and precision.

• Account prioritization: AI scores let reps focus on the best opportunities first.
• Meeting prep briefs: Summarizes prospect data and recent news in seconds.
• Reply suggestions: Drafts personalized email responses and call scripts on the fly.

### ZoomInfo Sales

Solutions crafted for sales teams that live and breathe pipeline generation.

• Prospector: Search millions of contacts and companies to find qualified leads instantly.
• ReachOut: In-platform dialer with call recording, voicemail drop, and local caller ID.
• SalesOS: A unified workspace where reps manage all their accounts, tasks, and outreach.

### ZoomInfo Marketing

Enhance your ABM strategy with precision targeting and conversion tools.

• Targeting Engine: Build custom audience lists based on firmographics and technographics.
• Ad integration: Sync segmented lists to LinkedIn, Google Ads, and Facebook campaigns.
• Landing page personalization: Deliver dynamic content based on visitor company attributes.

### ZoomInfo Operations

No-code data management toolkit to keep your CRM and marketing automation fresh.

• Data Enrich: Automatically update stale records with the latest contact and company info.
• Data Cleanse: Identify duplicates and merge records for a unified database.
• Orchestration: Schedule routine data jobs and maintain compliance with GDPR and CCPA.

### ZoomInfo DaaS

Custom data delivery solutions for analysts and developers.

• API access: Pull B2B data directly into your internal applications.
• Bulk export: Download millions of records for large-scale analytics or enrichment.
• Streaming: Real-time event feeds for intent signals and contact updates.

### ZoomInfo Talent

Recruit faster with a database of active and passive candidates.

• Candidate search: Filter by experience, education, location, and skill sets.
• Outreach automation: Sequence messages to candidates via email and InMail.
• CRM integration: Sync prospects into your ATS or recruiting CRM for streamlined tracking.

### Chorus

Conversation intelligence that turns every call into a learning opportunity.

• Automated transcription: Get accurate transcripts immediately after each call.
• AI coaching: Identify talk-to-listen ratios and flag key moments like pricing discussions.
• Call libraries: Organize and search recorded calls by topic and keyword.

### Chat

Data-powered website chat that increases conversion rates.

• Contextual greetings: Automatically greet visitors based on company size and industry.
• Qualified routing: Pass hot leads to reps in real time via Slack or CRM tasks.
• Bot templates: Pre-configured scripts for common FAQs to reduce manual handling.

### Engage

Insight-driven phone and email automation that scales outreach.

• Smart dialer: Prioritize call lists based on engagement history and lead scores.
• Email builder: Insert dynamic attributes and behavior-based triggers.
• Reporting dashboard: Visualize outreach performance across teams and campaigns.

## Pricing

ZoomInfo offers flexible plans built to grow with your business. Below is a breakdown—plus a reminder that Get 10% Cashback for All Plans in the First Year on ZoomInfo Today applies across the board. Check out ZoomInfo here for full details.

• Essentials
  Suited for small teams launching outreach
  Starting at $99/user/month
  – Core B2B contact and company database
  – Email deliverability tools
  – Basic sequencing and reporting
• Professional
  Ideal for growing sales and marketing teams
  From $149/user/month
  – Everything in Essentials plus:
  – Advanced Intent and Technographic data
  – Multichannel sequences (phone + email + chat)
  – Integration connectors for major CRMs
• Advanced
  For enterprises needing full-scale automation
  Custom pricing
  – Full ZoomInfo Copilot AI suite
  – Dedicated success manager
  – API access and bulk data exports
  – Compliance and governance features
• Ultimate
  Complete omnichannel solution with VIP support
  Custom quoting only
  – All Advanced features plus:
  – Onsite training and data audits
  – SLA-backed uptime guarantees
  – White-glove implementation services

## Benefits to the User (Value for Money)

If you’re on the fence, here’s why ZoomInfo is the smartest spend:

• Accurate, comprehensive data – Eliminates guesswork and reduces bounce rates.
  Cutting-edge verification processes ensure the information you see is up-to-date.
• Unified platform – Replaces multiple point solutions.
  Consolidate your tech stack and lower subscription overhead.
• AI-driven insights – Focus your team on high-value accounts.
  ZoomInfo Copilot helps reps spend more time selling and less time researching.
• Seamless automation – Scale outreach without extra headcount.
  Smart sequences and workflows handle repetitive tasks automatically.
• Cross-department synergy – One source of truth for sales, marketing, operations, and talent.
  Break down silos and foster collaboration.
• Flexible pricing tiers – Pay only for what you need.
  Add modules as you grow and still enjoy your 10% cashback.
• Real-time alerts – Never miss a buying signal again.
  Tailor notifications to key events like funding or executive changes.
• Dedicated support (see below) – Get expert guidance to maximize your ROI.
  Responsive teams and resources help you onboard fast.

## Customer Support

ZoomInfo prides itself on responsive, multi-channel support designed to help you overcome roadblocks quickly. Whether you’re troubleshooting an integration, refining your data schema, or exploring advanced features, the support team is just a chat or email away. Most queries receive an initial response within an hour, ensuring minimal downtime for your reps and marketers.

In addition to live chat and email, ZoomInfo offers phone support during business hours and optional 24/7 premium assistance for Ultimate plan customers. Their online help center is stocked with step-by-step documentation, while in-platform tooltips provide contextual guidance at every turn.

## External Reviews and Ratings

ZoomInfo consistently earns top marks on review sites:

• G2 Crowd – 4.5/5 stars from over 2,300 reviews. Users praise the database depth and reliable data cleansing tools.
• Capterra – 4.6/5 stars. Highlights include seamless CRM integrations and excellent customer service.
• TrustRadius – 8.8/10 average rating. Noted for advanced analytics and AI capabilities.

That said, some customers have pointed out occasional data delays in niche international markets and a learning curve for new users navigating the platform’s breadth. ZoomInfo has addressed these concerns by steadily expanding its global coverage and launching an enhanced onboarding program complete with video tutorials and live workshops.

## Educational Resources and Community

ZoomInfo provides a robust repository of learning materials and community touchpoints:

• Official Blog – Regular insights on GTM best practices, data trends, and product feature deep dives.
• Video Academy – Short courses covering everything from basic prospecting to advanced AI-driven workflows.
• Documentation Center – Detailed guides, API references, and troubleshooting FAQs.
• User Groups & Webinars – Live events and peer-community discussions for sharing tips and strategies.
• Slack Community – Private channel to connect with ZoomInfo power users and product experts.

## Conclusion

In today’s competitive B2B landscape, having the right data and AI-driven insights is non-negotiable. ZoomInfo delivers an all-in-one platform that unites sales, marketing, operations, and talent under one roof—empowering teams to identify high-value accounts, automate outreach, and win deals faster than ever. And with Get 10% Cashback for All Plans in the First Year on ZoomInfo Today, there’s never been a more cost-effective moment to upgrade your go-to-market strategy. Ready to seize the advantage? Midway through I mentioned how powerful this tool can be; now it’s time to experience it yourself: ZoomInfo.

Try ZoomInfo for Free Today and claim your cashback—supercharge your revenue engine while keeping more dollars in your pocket. Get started now with ZoomInfo!